Create lists of clients based on their attributes.
You define the attributes that are important for your business.
Use any combination of attributes to create client lists. The lists are real time. So, when a client fills out a form, their attributes are automatically updated and they are added to any lists that they fit.
Here are some examples...
Women, ages 20 to 35, with kids, a dog and lives within 5 miles of zip code 19085
Men who have birthdays in March
Get Cold Stone Massages and (have a motorcycle or boat) and eat donuts