Collect information (attributes) about your clients.

Why?
So you can send relevant emails to specific clients. For example, you only want to send
an email about your dog food special to clients who have dogs.
- You define the attributes that are relevant to your business
- Attributes can be updated manually on the client screen
- Attributes are updated automatically when your clients fill out a form, questionnaire or survey
Don't clutter your client's inbox with irrelevant emails